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Feel That You Own It
Bipolar Empire Feel That You Own It
Released 29 April 2011
Producer(s) Pat McCarthy, Lance Hogan
Label Bipolar Empire
Length 35:15
Genre Indie, pop, rock
Website www.bipolarempire.com

If The Coronas were the big summer band a few years back, then Bipolar Empire have every chance of taking that particular role this year. Feel That You Own It has the same kind of sunny, light, summer’s-day party songs that made The Coronas a hit, but there is more to Bipolar Empire than this. If you can get past the initial impact of the record, there is a deeper side to most of the songs here. This is a powerful debut, it comes across catchy at first –with plenty of songs having the potential to be overplayed radio singles– but the truth about Feel That You Own It is that it is a great album, well worth a few repeat listens.

The opening track may be familiar to some already. 'Tempomaniac' has been chosen by 2FM as the soundtrack to their latest television and radio advertising campaign. With its infectious opening –which sounds a bit like a cross between Muse and the Spice Girls– and catchy rhythms, it is a great radio song, well capable of being the 'San Diego Song' of summer ‘11. The title track 'Feel That You Own It' continues in this vein, with cool melodic riffs perfectly suited to providing the soundtrack to a day sunbathing on the beach.

Of course there is more to Feel That You Own It than this. The second half of the album features some beautiful, well composed acoustic tracks, which more than anything else give the indication of how good a band Bipolar Empire really are. Powerful acoustic ballads like 'From the Son' and 'Why So Sad?' give Feel That You Own It far more depth, and really show the individual talents of some very skilled musicians. Meanwhile the effortlessly cool 'Playing With Fire' shows a band willing to try something different, as well as featuring a funky bassline the Red Hot Chili Peppers would be proud of. The highlight of the album is probably 'Human Race', a slow building bluesy track, which comes across as haunting and infectious.

- Bernard O’Rourke