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Naive New Beaters Wallace
Released 1 October 2010
Producer Clive Martin, Nick Terry
Label Kitchenware Records
Length 39:13
Genre Pop, rap, rock
Website myspace.com/naivenewbeaters

As far as gimmicks go, wearing your mother’s jumper is perhaps one of the more bizarre out there, one that makes wearing masks and jumpsuits seem almost normal, however this is the angle that David Boring, EuroBelix and Martin Luther BB King, collectively known as Naive New Beaters, have adopted. Their stage names and their attire of choice should be a huge hint that they’re not a band that take themselves too seriously but before you turn up your nose at another novelty band let me assure you that behind their strange behaviour is a huge talent for creating catchy pop music.

Wallace mixes elements of pop, rock, electro and rap creating an acceptable middle ground for all four styles. The star of the show is undoubtedly David Boring, a character that’s part Borat and part Humpty Hump of Digital Underground, mixing the clueless American aspirations of the former with the fun and magnetism of the latter. He plays on the idea that there is something lost in translation, the back slapping and shout outs of 'L.A. Trumpets' are intentionally cheesy and amateurish. The second last track 'David Boring' is faux autobiographical, showing the singer to be a spoiled brat wanting to be famous and demanding to sing with Elvis, it’s all very surreal but undeniably fun.

Away from the cartoonish posturing, Naive New Beaters cover all the bases expected of a pop album. 'Just Another Day' is the mandatory feel good summer tune with an instantly catchy chorus while 'Can’t Choose' and 'Janeiro' provide the guitar driven high octane moments. 'Dual Income No Kids' shows a softer side to Naive New Beaters, a song that laments a failing relationship much in the same way Mike Skinner did with 'Dry Your Eyes'. The highlight of the album is 'Live Good', a song that brings together all the ingredients that make Naive New Beaters so likable; a catchy hook, an infectious chorus, the American clichés and the poorly translated lyrics- summed up by "Represent KFC / Big burger MC" a line that is so bad it has to be genius. The accompanying video should be checked out online if even just to admire the work that must have gone into making it. The novelty band is a tough act to carry off successfully with such a thin line between funny and annoying. With bands like Ween, Tenacious D or Flight of The Conchords, once the joke wears off the music still stands up, this is what makes Wallace such a good album. Naive New Beaters have written songs here that are funny but with substance that means you can still listen to the music after the novelty wears off.

- Brian Kinsella